BuzzFeed Dumps Trump

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Jonah Peretti, CEO of BuzzFeed, has dropped an advertising agreement with Trump.

There’s a new controversy every week with Donald Trump. The latest is his critique of federal Judge Gonzalo Curiel who will preside over his Trump University lawsuit. He accused the judge of having an “inherent conflict of interest” because he is “a Mexican.” Contrary to Trump’s accusations, Curiel was born in Indiana and is just as American as he is. The GOP has responded negatively, led by Paul Ryan, who had just endorsed Trump. Sen. Ben Sasse called Trump’s comments “the literal definition of ‘racism.’” Sen. John McCain said, “His comments are very harmful and that’s all I can say.”

Donald Trump has come under fire with Democrats and his own party for plenty of controversial comments, but at this point, they’ve built up enough to affect his advertising. BuzzFeed, a digital media company with a particularly large sway over young readers, dropped Trump this week.

BuzzFeed has decided against advertising for the Republican National Committee, a deal worth more than $1 million, due to issues with Donald Trump and his message. According to a source close to the company, BuzzFeed could not defend “having employees make ads, or working at the company and having our site promoting things, that limit our freedom and make it harder for them to live their lives.”

BuzzFeed founder and CEO Jonah Peretti said, “We don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the exact same reason.” On the other hand, he said reporting on the election and Trump would continue as usual: “The decision to cancel this ad buy will have no influence on our continuing coverage of the campaign.”

In a memo to his staff, Peretti highlighted that Trump had advocated banning Muslims from entering the U.S., threatened to limit the free press, and made offensive comments about “women, immigrants, descendants of immigrants, and foreign nationals.”

RNC chief strategist and spokesperson Sean Spicer told CNN that they had “never intended to use BuzzFeed.” He criticized Clinton as well, saying, “It is ironic that they have not ruled out taking money from a candidate currently under investigation by the FBI.”

Huffington Post has taken a more outward stand against Trump, adding an editor’s note underneath each article about Trump, saying: “Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.”

 

Trump has yet to release a response to BuzzFeed’s statement. 

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